In the 1970’s when the original Monaco was released, it was a big hit, this year’s revision is no exception. The new and improved Silver Monaco is the latest chronograph released by Tag Heuer featuring Calibre 11 movement and the iconic left-sided crown design. The history of this design goes back to 1969 when the original 1133B Monaco was released; it was driven by Heuer’s Chronomatic Calibre 11 movement. It was a little ahead of its time, but thanks to Steve McQueen and renewed interest in the 1990’s release, the Monaco was brought back in 1997 and today is the most iconic design in the Tag Heuer line.
In 2009 the first Calibre 11 Monaco was released on the Blue 40th Anniversary, a tribute to the original 1133B. The case shape was made a little different while the design of the dial and the hands remained minimally changed. The Calibre 11 movement, used in this release of the Monaco was first developed for the Autavia re-launch in 2003. Last year the gray edition of the Monaco was released but this year the 39mm case in light blue PVD coating was the initial release. The PVD coating was eliminated prior to production release and it now is replaced with a stainless steel finish. The 2011 version has luminescent coated dots done in orange at each hour.
The watch is striking; the silver dial and the dark charcoal sub-dials give the watch a lot of character. The hour and minute hands have black tips with an inset or luminescence done in the same orange color as the hour dots. The new case has thicker lugs giving it a more substantial presence. The sapphire crystal replaces the original plexi, giving the case a thicker profile and a lot of class. The movement is ETA 2892/2 base with a Dubois Depraz chronograph. It has a decorated rotor and a bold Tag Heuer logo. The timepiece is due to be released in the third quarter of 2011.
In 1969 Tag Heuer shook up the watch world with the first square case chronograph when they released the Monaco. To this day, the lines of this model are astonishingly beautiful. It has remained an icon in the Tag Heuer watches line to this day. The original had to have the crown repositioned on the left side due to packaging issues; today it is there because it is a part of the design aesthetic. This new edition is bound to become as popular as the 1133B Monaco was when it first appeared on the scene, except now we are ready for it.
The new Aquaracer 500M Calibre 5 by TAG Heuer is a luxury watch inspired by deep sea diving. The watch comes in many different versions including a black, silver or blue dial with vertical streak effect.
Each of the TAG Heuer Aquaracer 500 M Calibre 5 luxury watches come with hand applied indexes, a orange second hand, luminescent markers and indexes, a date window at the 9 o’clock marker and hand applied TAG Heuer logo.
The case of this new TAG Heuer luxury watch has a fine brushed steel case with fine brushed edges, unidirectional turning bezel, screwed in crown with rubber coating, scratch resistant sapphire crystal, automatic helium valve at the 10 o’clock marker, and 500 meters of water resistance.
Additionally, the bracelet comes in many different stunning options including a steel bracelet or black rubber strap.
Get ready to see Leonardo DiCaprio and TAG Heuer splashed in every magazine you open. Their new ad campaigns are set to hit magazine pages soon and here are a few of the first shots of DiCaprio and TAG Heuer luxury watches.
In our recent post we broke the news that DiCaprio would be replacing Brad Pitt as TAG Heuer ambassador but as always, DiCaprio thinks of the environment first. The royalties from this ambassadorship will be going to the Natural Resources Defense Council and the Green Cross International.
Besides the ad campaigns Baselworld 2009 released the above TAG Heuer Grand Carrera Calibre 36 RS@ Caliper Chronograph Ti2 (definitely a mouth full).
This new TAG Heuer luxury watch is seen above on Leonardo DiCaprio and has a 43mmm 2 Titanium case, polished bezel, oversized crown, caliper rotating scale, black rubber bracelet with titanium folding clasp, and 100 meters of water resistance. This new TAG Heuer luxury watch will be available in September 2009.
TAG Heuer has been busy lately, especially with Baselworld 2009. Here are some video updates directly from the brand:
Jean-Christophe Babin Presents 40 years of Monaco
With the Monaco reaching 40 years old, TAG Heuer CEO Jean-Christophe Babin celebrates the TAG Heuer luxury watch at Baselworld 2009 in his signature TAG Heuer eyeglasses.
Lewis Hamilton and JC Babin at Baselworld 2009
TAG Heuer CEO, Jean Christophe Babin, and Lewis Hamilton talk about and introduce his cinematic virtual race with Steve McQueen.
TAG Heuer Monaco Twenty Four Concept Chronograph
Review of the amazing new Monaco 24 concept watch which will have shock protected components, oversized case, suspended steel tube housing see through dial face and caseback.
You know Baselworld 2009 is here when you see something like this! That’s right… Lewis Hamilton versus Steve McQueen.. your eyes are not deceiving you. The best part? If your guess wins you get some fabulous prizes including TAG Heuer luxury watches. .
Step 1: Watch the Video
Step 2: Decide who wins.
Step 3: Win Prizes.
Watcha waiting for?
We love this watch! It add a very traditional spin to a masculine TAG Heuer watch. The TAG Heuer Link Calibre 5 Men’s Watch has some features that cannot be denied.
The first is the amazing day window at the 12 o’clock marker that fully spells out and displays the day of the week. Underneath the day window is a TAG Heuer luxury watch Link logo right above the watch hands. Lastly, a date window sits right above the 6 o’clock marker.
A little history also says a lot about this watch. The TAG Heuer Link was created in 1987 and re-launched in 1999 and was a favorite of Ayrton Senna (above) in 1990. Ayrton Senna da Silva was a Brazilian race car driver and Formula One champion who was killed while leading the 1994 San Marino Grand Prix.
Other attributes of this TAG Heuer luxury watch include a stainless steel and 18k yellow gold case, transparent case back, screw down crown, polished stainless steel bezel, silver dial, gold tone luminous hand indicators and markers, scratch resistant sapphire crystal, two-tone brushed bracelet, automatic movement and 660 feet of water resistance.
TAG Heuer luxury watches famous ambassador, golfing legend Tiger Woods, has partnered with the luxury watch brand to provide a trip for two to play golf with Tiger Woods.
All prospective contestants have to do is go to a TAG Heuer Retailer and complete a valid entry form and drop it into the ballot box sometime during March 1st and April 30th. There are three prizes available:
Two winners, each Grand Prize wins:
- A winner and one guest to play two holes of golf with Tiger Woods.
- Round-trip air transportation
- Two nights hotel accommodations
- Local ground transportation to/from airport/hotel/golf course
- A TAG Heuer timepiece.
- Two winners, each First Prize wins:
- Winner and one guest to attend a weekend golf school
- Two nights’ hotel accommodations
- Local ground transportation to/from hotel/golf course
- A TAG Heuer timepiece.
- Ten winners, each Second Prize wins:
- A set of Nike golf clubs and select TAG Heuer gear
It seems like its a tradition for TAG Heuer to release a TAG Heuer Monaco luxury watch during Baselworld. During Baselworld 2003 the TAG Heuer Sixty Nine Concept Watch was presented with a 1/1000th of a second chronograph endorsed by Steve McQueen. It also featured the digital face of the Microtimer.
Next, for Baselworld 2004 TAG Heuer released the TAG Heuer Monaco V4. This luxury watch included four barrels mounted in a V shape similar to motor racing engines.
This year for Baselworld 2009 the Monaco celebrates is 40th year anniversary and TAG Heuer will be releasing a new collection of Monaco’s with the TAG Heuer Calibre 12 automatic movement incorporated in to the original TAG Heuer Monaco design. The Monaco Classic Chronograph will include a dark blue alligator strap, silver and blue dial, red hands, and some cool animations incorporated in the dial.
Also, the TAG Heuer Monaco 1969 Original Re-Edition will be making it’s debut for the Monaco anniversary. TAG Heuer is republishing 1,000 of the original TAG Heuer Monaco watches signed by Jack Heuer and engraved by Steve McQueen.
Happy Birthday to the TAG Heuer Monaco!
TAG Heuer recently announced that it would be releasing a massive number of new models this year, and the rumors are flowing. According to Economic Times, TAG Heuer recently unveiled a professional pink sports watch made of ultra light titanium and steel in India.
We are very excited to see the actual TAG Heuer luxury watch… whose image hasn’t been released to the public just yet, but to prepare for its launch let’s take a look back at TAG Heuer pink sports watches of the past:
TAG Heuer Link: Mini Link Quartz
TAG Heuer Aquaracer Quartz
TAG Heuer Formula 1 Glamour Diamonds
Each of these women sports watches are definitely pink and flirty, However the ultimate pink watch would have to be the TAG Heuer Diamond Fiction, only 5 were made:
If these are any indication of the new sports watch, we know exactly what to expect! A ladies sports watch that has the elegance and style of fashionably forward trends and the precision and sportiness of TAG Heuer luxury watches.