Commencing in the mid-1960’s, Heuer was part of a partnership (with Breitling and Hamilton) that sought to introduce the world’s first automatic chronograph. Seiko (a Japanese watch manufacturer) and Zenith (a Swiss watch manufacturer) were also seeking to be the first to offer these chronographs. These projects were conducted in secret.
TAG Heuer Grand Carrera Caliber 17 L.E.
SPRINGFIELD, N.J., July 9 /PRNewswire/ — Reinforcing its position as a true luxury sports watch brand, TAG Heuer today announced it will sponsor New Zealand race car driver and Tiger Woods’ super-star caddy, Steve Williams. An emblem of sports and glamour, the TAG Heuer shield will now adorn the body of Williams’ Mustang Saloon’s.