Category Archives: New Technology

Inside the TAG Heuer Meridiist

The Tag Heuer Meridiist, yet to be released to the public, was developed by designer Christoph Behling strictly by Tag Heuer guidelines. Designed like a stopwatch, the sleek and innovative phone took years to develop the crucial elements like the second screen and the perfect shape. According to Christoph Behling this challenging project was seen as impossible. The completion of the Meridiist will make history because no one has done a luxury phone to that degree with that level of innovation. The project was grueling as designers combined complicated mechanisms, aesthetics, and digital attributes while turning watch making into a phone. The TAG Heuer Meridiist was put through grueling test to make sure it was indestructible investment for customers. The project launched 5 years ago and was tested for quality and water resistance using components sourced from the best mobile and watch making supplies in the world. The challenge can be seen in the 20 buttons included on the Meridiist which is 10 times more complex than normal chronographs’ 2 buttons.

The first communication instrument by TAG Heuer, the Meridiist, is Swiss engineered and hand assembled from 430 components and constructed from corrosion resistant steel. The design stands out with a front independent time unit, 28 day power reserve, and 7 hours of talk time. The Meridiist stayed true to TAG Heuer strong connections to sports by providing a subtle blend of function, performance, ergonomics, design, and execution. To ensure the best reception, TAG Heuer optimized 5 different prototypes in over 200 engineering hours to showcase the sensitivity of the phone’s antenna. The unique top screen addresses time and incoming call while a side switch has multiple functions including rejecting calls and reversing time…to 1/100th of a second. The camera shutter mechanically slides triggering an automatic preview mode. However, throughout the amazing engineering feats, consumers were kept in mind when designing the phone. An all in one USB plug is used for recharging, connecting to a computer or exchanging data.

This beautiful phone is a display of lines ranging from straight, curved and angled representing fluidity and strength. In contrast, the 60.5 carats of sapphire crystal glass provide the Meridiist with the well known TAG Heuer elegance. This perfect traveling companion will change the way TAG Heuer loyalist communicate forever. The beauty and elegance of this phone can be seen below.

Key Features of the Grand CARRERA Collection

Tag Heuer’s recent collection entitled Grand Carrera is still going strong. The collection is a tribute to the 1964 Carrera design. Here is a look at the three main key features, the rotating system, the finishing, and the case back, that keep this watch popular with consumers around the globe.

On the very front of all the watches in the collection the eye catching Rotation System (RS) is the most innovative feature. The design was based on the GT car engine which can be seen in the watch hands that bear a strong similarity to a dashboard. The RS is embellished with decorations, screws, beveling and shining facets all testament to the companies relentless aim of the avant-garde.

Once you look past the stunning RS, the finishing effects of the watch awe enthusiast from around the globe. One unique feature is the curved faceted index with double finishing located on the outer edges of the watch. This feature ties together the dashboard design theme. Right below the 12 o’clock mark is the unmistakable TAG Heuer logo framed by luminescent markers on each of the faceted polished hands. The bottom center of the watch draws the eye to another hand-applied feature, the beveled date window. This window offers information in a easy to read display. Completing the finishings is the geometrical opalin center and external spiral effect on the dial adding a contemporary look to the watch.

The caseback of the watches in this collection is no exception to the rules. Durability is the key focus here as the double sapphire crystal caseback is held together by six polished screws giving the watch water resistance up to 100 meters. Luxury wasn’t the only idea behind this stunning feature; it was also designed to provide a window to the collections soul by maximizing the visibility of the RS movement and the circular bridges.

Available in three different styles, the Calibre 17 RS Chronograph, the Calibre 8 Grand-Date GMT and the Calibre 6 RS, this collection will go down in history for its innovation, luxurious and sporty look, and durability that TAG Heuer is known for.