The TAG Heuer buzz has been quiet for a few days, I think everyone is waiting for the new TAG Heueur 2009 Campaign, they already signed Leonardo Dicaprio this year, but so far the watch brand has been laying low.
He won a TAG Heuer watch and 2 platinum passes to the Santa Barbara International Film Festival (SBIFF). He isn’t an athlete, or a movie star, or even a public figure. He’s a bartender and his name is Josh Lewis.
The St Johns Old Boys Association (SJOBA) had a SJOBA TAG Heuer Treasure Hunt for their annual reunion this year. The turnout was great with 240 participants and 60 teams joining together for fun and games.
The game was unique as each team headed by a Johnian or spouse drove around the city looking for answers to clues in some amazing cars including Mercedes, Lamborghinis and a Maruti 800. The event lasted about three hours and ended with a brunch. According to chitranjan Agarwal, President of SJOBA:
To ensure overall safety, we changed the format this year so that participants would not have to race from one place to another…
Before the race started Mac Sarin, the Founder President recited a Oath of Sportsmanship and Honesty. Sahil Sood and his team actually ended up winning the hunt… Congratulations!
TAG Heuer is using is ending its already great year with a bang by partnering with Paris-based CLM BBDOto develop a new global marketing brand campaign. The new TAG Heuer campaign plans to push the brand to a more upscale brand with its sporting touches. The new TAG Heuer campaign will also use its already successful Ambassadors personal stories as the highlight. The overall vision is to project TAG Heuer as a brand of innovation, competitiveness, and personal achievement.
So who is CLM/BBDO? BBDO Group Paris is one of the admired creative agencies with quirky and fun, yet effective advertising strategies. The group is a part of BBDO Worldwide which has 287 offices in 79 countries with superstar regional offices around the globe. Not only was it the number 2 agency network in 2007 but it also had estimated revenues of over 1.9 billion dollars.
Last week TAG Heuer opened a new boutique in Budapest on 2. Andrassy Street in the heart of Europe. The TAG Heuer boutique is the first in Europe and will provide consumers with an entire collection of all TAG Heuer products including eye wear, accessories, and watches.
Honorary Chairman Mr. Jack W. Heuer was there to celebrate the opening with 50 VIP guest. Mr. Heuer was excited to open the new TAG Heuer boutique in what he and many others call the “Paris of the East”.
Bullish on the potential of the internet as an economical selling and distribution model besides a potent marketing one, Swiss watchmaker TAG Heuer — part of French luxury goods group Louis Vuitton Moet Hennessy (LVMH) — is planning to retail its products online.
The move also follows on the back of the worldwide slowdown and the company’s plans to go slow on establishing new Tag Heuer exclusive boutiques. “We don’t have enough boutiques across the globe to retail these exclusive products. And we don’t want to sell them through the watch and jewellery stores as they are more mass channels,” said Jean-Christophe Babin, president and CEO, TAG Heuer.
The company wants to develop high-end luxury accessories for exclusive retailing though the internet. “We are exploring the opportunity to sell not only our mobile phones but also exclusive luxury items and techno-design accessories developed especially for retailing through the internet,” said Babin.
TAG Heuer has already designed memory sticks, external hardware and other techno-accessories for men. “These accessories are made with advanced technology from the TAG Heuer stables and we are currently testing these products,” he added. The company also hopes that given the small size of these new products, the shipping charges will be less and not act as a deterrent to online selling.
Globally, TAG Heuer has already forayed into the e-commerce arena by tying up with select online retailers to sell its watches — an initiative that made it the first brand to offer an entire line of luxury watches for secure purchase online. The company plans to capitalise on internet advertising in a more focused manner. While traditional channels are still growing, internet advertising has witnessed around 40 per cent growth, according to industry estimates.
“An average person spends two hours on the internet and 10 minutes reading newspapers. Therefore, in terms of advertising, it is natural to divert some of your money to internet channels,” Babin said.
TAG Heuer recently launched its online campaign in the country wherein one can see the TAG logo displayed on select web portals. The company has also displayed an analog clock with its logo telling corporate executives to ‘tag’ with TAG Heuer time on websites such as Google, MSN Lifestyle and others.
Despite the economic slowdown, Tag Heuer registered a double-digit growth in the country, becoming the third-largest brand in the country. “Our average purchase value has gone up from Rs 45,000 to above Rs 100,000, an indication of what our growth prospects are in the country,” said Babin.
The company retails in 24 cities, through 74 outlets in the country and sold around 11,000 watches last year
The new TAG Heuer Catalog is out and ready to stun admirers with some amazing images, watches, and of course, TAG Heuer charm.
Here is a breakdown of the catalog (All images from TAG Heuer.com). Once you open the catalog you will see Jean-Christophe Babin introducing 150 years of TAG Heuer watchmaking.
Next the award winning TAG Heuer Grand Carrera Calibre 36 RS Caliper is displayed followed by a stunning image of Maria Sharapova and the TAG Heuer Grand Carrera Calibres 6 and 8 RS Diamond Bezel.
Further into the catalog the TAG Heuer Monaco Calibre 6 is beautifully displayed.
Following the Monaco is the TAG Heuer Link and Aquaracer. Next, Priyanka Chopra is posed with the Fashionable TAG Heuer Formula 1 Diamonds.
Following Priyanka is the TAG Heuer Grand Carrera Calibre 17 RS2 Chronograph, modeled after the GT sports car. Keeping with the Carrera theme Champion Lewis Hamilton is featured with the TAG heuer Carrera Calibre 1.
Bollywood star and TAG Heuer Ambassador Priyanka Chopra launched the TAG Heuer Grand Carrera in Chennai with other big names such as General Manager of LVMH Watch & Jewelry India Private Limited Mr. Manishi Sanwal, Managing Director of the Helvetica Mr. Ashok Doshi, and Marketing Director of LVMH Watch & Jewelry India Private Limited.
Bluetooth junkies, including me, are hoping TAG Heuer Bluetooth Headset will be available this holiday instead of the predicted 2009.
The TAG Heuer Bluetooth headset comes in a portable charger and has 4 GB of memory. The great thing about the portable charger is that it can be plugged up via USB.
Seems like every time you pick your head up a TAG Heuer watch has won something else. 2008 was a great year for the watchmakers, especially now, before the year ended, TAG Heuer won the 2008 Grand Prix de l’Horlogerie de Genève for the Grand CARRERA Calibre 36RS Caliper Chronograph.