Category Archives: Tag Watch

TAG Heuer Monaco V4 Concept Watch

I enjoy researching TAG Heuer concept watches because you never know what the company is working on behind closed doors. Right now I’m obsessed with the TAG Heuer Monaco V4 concept watch… well technically it’s in pre-series production and it did make a prototype appearance at Baselworld 2004 and 2007, but until it for sells to the public, in the watch world it’s still considered at concept watch.

So what is so bad about this bad boy? The TAG Heuer Monaco V4 is reinventing the mechanical movement of watches by replacing all the pinions and gear systems with belts, as well as replacing the rubies with ball races. The TAG Heuer Monaco V4 is unique because it has a transmission chain to rewind barrels. Jean-Christope Babin, the CEO of TAG Heuer, estimated the price of this watch at 50 to 100 thousand euros, and in 2004 the waiting list was “too long already”.

Recently Jean-Christophe Babin summed up the issue of the new techniques used on this watch.

“If you built an aircraft in the same empirical and iterative way as we have been making watches for the past four centuries, the chances that the plane will crash on the runway on the first test flight are relatively high, and would probably be detrimental to the commercial future of the project. That is why we have decided to review our procedures for the V4 entirely, rather than rush into construction and prototypes. We wanted above all to break down a watch movement into sub-assemblies and to simulate and validate each of them theoretically before thinking of making prototypes. Moreover the prototype that has been working for a year is the only one we have made. After all, why aim for an approximation when the power of modern computing and simulation tools enables a gradual approach to a theoretical design that is close to the ideal?”

For more info check out the Monaco V4 watch and article on TAG Heuer and go back in time and read the 2004 interview with Jean-Christophe Babin.

New TAG Heuer 360 Museum

TAG Heuer just introduced the first avant-garde 360 degree watch making museum which covers 150 years of heritage. So what makes TAG Heuer so different from the competition? Jean Christophe Babin, TAG Heuer President and CEO, recently posted on the TAG Heuer webiste and answer to that question by stating:

TAG Heuer carries within it the visionary genes of its founders Edouard Heuer and his sons Jules-Edouard and Charles-Auguste: entrepreneurship, innovation, an obsession with ultimate precision, and a deep love of prestigious sports. From the oscillating pinion to the Mikrograph, the world’s first mechanical stopwatch accurate to 1/100th of a second, the foundations on which TAG Heuer has built its strength today were in place very early on. Ever since then – and without a doubt this is one of the brand’s great assets – men such as Charles-Edouard, Hubert and Jack Heuer, and more recently the contemporary management teams, have had the wisdom to build the brand’s strength around these central characteristics, to keep the focus of their efforts, on both product development and communication, within the framework established by our founding fathers. Our DNA is unique; it was created in the late 19th century and continues to drive a substantial proportion of our development in the early 21st century: The Calibre 360 launched in 2006 perpetuates the obsession with precision that resulted in the Mikrograph in 1916; while the TAG Heuer Formula 1 embodies the ultimate blend of prestige and performance, sport and glamour as the Olympic Games and greyhound races did in the 1920s.

The TAG Heuer 360 museum is full of innovation, design and technology. The museum has been designed to house a 360 degree conic movie screen, the first in the world. The entire museum is managed by 12 computers which processes an amazing 1 million images per hour. The TAG Heuer 360 Museum is located in TAG Heuer headquarters in La Chaux-de-Fonds, Switzerland. The location is economically efficient. For example, the museum is and energy saving machine that allows external and natural light to spread throughout the building by entering through the roof by elevator tubes and office windows.

One of the most amazing features is the crystal glass as a circular video screen that is floating overhead and beveled to provide a view to visitors below. The speakers are only audible to those directly below. The timeline is another amazing feature. A 50 meter long band of brushed aluminum with glass ribbon is eye level on all walls. Behind the glass ribbon is 8 video screens and 51 back-lit images with text.

For more details take the virtual tour… it’s almost like you are actually there.

Indy 500 Female Driver Wears TAG Heuer New Formula 1 Watch

Sarah Fisher, the youngest driver in history to participate in the Indy 500 at the age of 17 and a TAG Heuer ambassador, will wear the TAG Heuer Formula 1 Grande Date Chronograph Indy 500 Special Edition watch. The TAG Heuer chronograph is accurate within 1/10th of a second. This TAG Heuer has the polished bezel with a genuine red “INDY 500″ sports a tachymeter scale. The TAG Heuer Formula 1 Grand Date Chronograph Indy 500 watch also has a pearled dial in a “Black Gold” or silver plate.

However the best thing about this watch is the new upgrades which include a large 44mm case, oversized dashboard counter at 6 o’clock, double gradation semi-circular counter at 9 o’clock, and a large date display at 12 o’clock. But don’t’ worry, the classic features of a TAG Heuer Formula 1 watch is still there including the “Easy Grip” screw-in crown; titanium carbide coated unidirectional turning bezel, 200 meters of water resistance, luminescent markers, anti-scratch sapphire crystal, rubber or steel bracelet, double safety clasp, and extension system. Also included is the steel titanium carbine-coated bumper which protects the crown and pushbuttons.

TAG Heuer Watch – Grand CARRERA Calibre 36 RS Caliper

TAG Heuer launched new upgrades to a lot of its watches including Formula 1, SLR and Grand CARRERA GT. As a matter fact, TAG Heuer has had a wonderful year this year with the launch of a sold out TAG Heuer Meridist, and a the fabulous new Concept Chronograph the Grand CARRERA Calibre 36 RS Caliper… the same one the company put in the dashboard of Ken Okuyama-designed and TAG Heuer-inspired eco-responsible GT Concept Car displayed at Baselworld 2008.

Ken Okuyama

The Grand CARRERA Calibre 36 Caliper by TAG HEUER is the world’s automatic chronograph with 1/10th of a second Caliper Rotating Scales. The TAG Heuer watch is constructed with lightweight materials, beautiful craftsmanship, and attention to detail. The TAG Heuer Grand CARRERA Calibre 36 Caliper is visible through a double sapphire crystal scratch resistance surface and is COSC-certified at 36,000 vibrations per hour. Tag Heuer’s Grand CARRERA Calibre 36 Caliper is black titanium, has a Calibre 36 RS movement with power reserve and two “Black Gold” Rotation Systems. The TAG Heuer watch also features a new Titanium carbide-coated and rubber bracelet complete with a folding buckle.

TAG Heuer’s Grand CARRERA Calibre 36 RS Caliper Concept Chronograph was featured on the dashboard of the limited edition Ken Okuyaa-designed K.O 7 sports car. The K.O 7 GT sports car uses advanced light weight materials such as aluminum, titanium, and carbon balancing horsepower and weight. Only 99 vehicles are available.