Inside the TAG Heuer Meridiist

The Tag Heuer Meridiist, yet to be released to the public, was developed by designer Christoph Behling strictly by Tag Heuer guidelines. Designed like a stopwatch, the sleek and innovative phone took years to develop the crucial elements like the second screen and the perfect shape. According to Christoph Behling this challenging project was seen as impossible. The completion of the Meridiist will make history because no one has done a luxury phone to that degree with that level of innovation. The project was grueling as designers combined complicated mechanisms, aesthetics, and digital attributes while turning watch making into a phone. The TAG Heuer Meridiist was put through grueling test to make sure it was indestructible investment for customers. The project launched 5 years ago and was tested for quality and water resistance using components sourced from the best mobile and watch making supplies in the world. The challenge can be seen in the 20 buttons included on the Meridiist which is 10 times more complex than normal chronographs’ 2 buttons.

The first communication instrument by TAG Heuer, the Meridiist, is Swiss engineered and hand assembled from 430 components and constructed from corrosion resistant steel. The design stands out with a front independent time unit, 28 day power reserve, and 7 hours of talk time. The Meridiist stayed true to TAG Heuer strong connections to sports by providing a subtle blend of function, performance, ergonomics, design, and execution. To ensure the best reception, TAG Heuer optimized 5 different prototypes in over 200 engineering hours to showcase the sensitivity of the phone’s antenna. The unique top screen addresses time and incoming call while a side switch has multiple functions including rejecting calls and reversing time…to 1/100th of a second. The camera shutter mechanically slides triggering an automatic preview mode. However, throughout the amazing engineering feats, consumers were kept in mind when designing the phone. An all in one USB plug is used for recharging, connecting to a computer or exchanging data.

This beautiful phone is a display of lines ranging from straight, curved and angled representing fluidity and strength. In contrast, the 60.5 carats of sapphire crystal glass provide the Meridiist with the well known TAG Heuer elegance. This perfect traveling companion will change the way TAG Heuer loyalist communicate forever. The beauty and elegance of this phone can be seen below.

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