TAG Heuer Link Automatic Chronograph

The TAG Heuer Link Automatic Chronograph is different than the rest of the TAG Heuer Link collection because it has a automatic chronograph movement and a calibre 16. Its unique design, even to the untrained eye, focuses on balance. Starting with the bracelet in a single line cuts the watch in half through the 12 and 6 o’clock markers. Next, the date window, logo, and 1/2 of the counters are secluded to the right side of the line and the other 1/2 of the counters are secluded to the left side of the line. The sheer symmetry and balance of the TAG Heuer watch certainly adds to its appeal.

The TAG Heuer Link Automatic Chronograph has 200 m of water resistance, scratch resistant double-sided sapphire crystal with anti-reflective clothing, satin finish steel, 42 mm case diameter, bezel with tachometer, luminescent hands and hour markers, screwed in crown, and a revealing case back with view of movement.

TAG Heuer Monaco Calibre 360 LS Concept Watch

We love TAG Heuer concept watches, especially when TAG Heuer designs them because we know that eventually they will hit the scene.  Actually, this article is going back in time to 2006 when a concept watch called the Monaco Calibre 360 LS became a concept idea and hit Baselworld.

The TAG Heuer Calibre 360 LS really bragged on its Calibre 360 LS precision technology and the fact that it was missing a dial!  TAG Heuer’s Concept watch included a hand-finished engine that opened up the door for outsiders to see the 1/100th of a second chronograph counter, 15 minute chronograph counter, the 100 minute power reserve indicator, and the linear second indicator which used hairspring technology. The best part was the fact that without the dial you could see every component working together.

Now, the TAG Heuer Calibre 360 LS boasted “no dial” but if you have hour markers and hands, can really say it’s not a dial?  Whatever you call it, dial or no dial, it was finished with 7 different metal techniques contrasted against a shiny steel case and sapphire crystal windows.

Who doesn’t love shiny? I leave you today with correct punctuation of TAG Heuer from inogolo.com, tag-HOY-yur. Inoglo.com is a website that helps us Americans prounounce things the right way…….

TAG Heuer New Aquaracer Lady Diamond Watches

When TAG Heuer first launched the Aquaracer Lady in 2005 not only was it a best seller, but it added an elegance to sports watches that must be admired.  According to a recent press release overseas, TAG Heuer has unveiled new timepieces for women and one is the Aquaracer Lady Diamond Dial and the Aquaracer Diamond Dial & Diamond Bezel.

Both watches feature white mother-of-pearl dials, stylish TAG Heuer logos, and diamonds 10 for the watch and 42 for the bezel. According to TAG Heuer:

“At the helm are the new Aquaracer Lady Diamond Dial and the Aquaracer Lady Diamond Dial & Diamond Bezel. The very feminine and sporty designs feature a white mother-of-pearl dial decorated with a brilliant TAG Heuer logo and 10 sparkling Top Wesselton diamonds (0.098 ct). The unidirectional bezel has a 42 Top Wesselton (0.567 ct).

For added luster the Diamond Dial & Diamond Bezel Steel & Gold sports a chic steel and 18ct gold-plated bracelet, massive 18ct gold bezel base, and 18ct gold plating on the hands, curved numerals, and polished screw-in crown.”

We look forward to learning about the new TAG Heuer watches and will keep you posted on the latest details.

TAG Heuer Link Calibre S Watch

What has a sleek look with a tachymeter bezel, patented electro-mechanical movement, and a perpetual calendar?  The TAG Heuer Link Calibre S.

The TAG Heuer Link Calibre S is the “techie’s” watch because it is fully loaded with some amazing technical specifications, new patents, and features all combined into a luxury sports watch.  The TAG Heuer Link Calibre S watch has 230 components and 5 bidirectional micromotors… it’s a watch lover’s dream come true.  Two special features of the watch include the reverse-movement date display that can be accessed in time mode and the different abilities of measuring time including simple time, split time and two interval times.

However, the electro-mechanical movement it what makes this watch so different from other sports watches; but watch exactly is an electro-mechanical movement?  TAG Heuer’s patented electro-mechanical movement combines mechanical movement and quartz timekeeping to increase functionality.  In this case the functions are TIME mode and CHRONOGRAPH mode.

Lastly is the stunning design of the dial, hands, case, and even the glass.  The dial of the watch has hand applied luminescent index markers to increase legibility in the dark.  This TAG Heuer watch also carries the TAG Heuer Logo and the inscription “LINK-Calibre S” on the dial beneath the 12 o’clock marker.  The hour, minute, and second hands of the TAG Heuer Link Calibre S Watch are angled and luminous for optimal reading at night.  The case is approximately 42mm in diameter and includes satin-finished steel and completed with scratch resistant sapphire crystal on both sides, anti-reflective coating on both sides of the glass for increased legibility.

Some other specifications of the TAG Heuer Link Calibre S watch include a tachometer bezel, screwed in case back, 200 meters of water resistance, and an S Link bracelet.

Here’s a TAG Heuer video of the Tag Heuer Link Collection:

TAG Heuer Carrera Automatic Chronograph Day-Date

The TAG Heuer Carrera Automatic Chronograph Day-Date is another version of the popular TAG Heuer Carrera.  The TAG Heuer Carrera is a watch that TAG Heuer rivals have tried to compete with since it came on the scene as the ultimate stop watch. The TAG Heuer Carrera comes in two luxury sports watch versions for men, The TAG Heuer Carrerra Automatic Chronograph Tachymetre, which we discussed in the past and The TAG Heuer Automatic Chronograph Day-date, which we will review today.

The TAG Heuer Carrera Automatic Chronograph Day-Date gets its name from its  TAG Heuer Calibre 1 automatic chronograph movement and it’s scratch resistant sapphire crystal Day-Date glace.  This TAG Heuer watch comes with a polished steel case with a tachymeter scale on its black aluminum bezel and black dial design.  Other options include a brown aluminum bezel and brown dial or a polished steel bezel and silver dial.  However, no matter what material or color combination chosen, anti-reflective sapphire crystal graces both sides of this luxury watch.

Measuring at 43 mm, the case of the TAG Heuer Carrera Automatic Chronograph Day-Date watch is also scratch resistant.  The dial, black, silver or brown, has three unique timing features moving at once.  At 6 o’clock an hour chronograph ticks away while the seconds chronograph moves at the 9 o’clock marker and the minute chronograph sits at the 12 o’clock marker.  Each of the hour numerals are hand applied luminescent Arabic matching the hour and minute hands for improved legibility in the dark.  A large date window also sits a t 3 o’clock marker.

The TAG Heuer Carrera Automatic Chronograph Day-Date watch is resistant to water for up to 100 meters and has a stunning bracelet made with 5 row alternate fine brushed and polished steel.  Other options include a black or brown alligator strap.

India SJOBA TAG Heuer Treasure Hunt

The St Johns Old Boys Association (SJOBA) had a SJOBA TAG Heuer Treasure Hunt for their annual reunion this year.  The turnout was great with 240 participants and 60 teams joining together for fun and games.

The game was unique as each team headed by a Johnian or spouse drove around the city looking for answers to clues in some amazing cars including Mercedes, Lamborghinis and a Maruti 800.  The event lasted about three hours and ended with a brunch.  According to chitranjan Agarwal, President of SJOBA:

To ensure overall safety, we changed the format this year so that participants would not have to race from one place to another…

Before the race started Mac Sarin, the Founder President recited a Oath of Sportsmanship and Honesty.  Sahil Sood and his team actually ended up winning the hunt… Congratulations!

TAG Heuer Monaco Automatic Watch

The TAG Heuer Monaco Automatic watch and the TAG Heuer Monaco Sixty Nine watch may look the same to an untrained eye but they are quite different.  In the past we have talked about the TAG Heuer Monaco Sixty Nine, today we are going to get a closer look at the TAG Heuer Monaco Automatic watch.

First, let’s take a look at the TAG Heuer Monaco Automatic watch dial which comes in blue, black (above), and mother-of-pearl.  The hour, minute and second hands are not only polished but are also nickel plated for the black dial and for the blue dial the second hand is red.  The dial is surrounded by a square steel case with differentiating finishes from fine-brushed to polished.  Finishing off the dial on this TAG Heuer watch is the MONACO name and the TAG Heuer logo which appear at 12 o’clock and in white lacquer for the white and blue dial and black for the mother-of-pearl dial.

The case of the TAG Heuer Monaco Automatic watch features a screw in case back with sapphire crystal on both sides. The crown comes with a fluting technology to make adjustments on the TAG Heuer watch easy and ensure 50 meters of water resistance.

Finishing off the look of the watch is numerous choices of straps depending on the model chosen. These include a black or blue alligator strap or a black rubber strap with a folding buckle.

TAG Heuer Steel and Gold Women’s Aquaracer Watch

The TAG Heuer Aquaracer watch for women come in a stunning two-tone version that is absolutely gorgeous and full of high tech specifications.  The overall look of the TAG Heuer watch includes a round dial with an bold number 12 at the 12 o’clcok marker, a beautiful gold bezel set on a stainless steel case , a date clock at the 3 o’clock marker, and a two-tone gold and stainless steel bracelet.

Depending on which two-tone Aquaracer watch model you choose, you will have a difference in materials on the dial and bezel.  The TAG Heuer watch above is the boldest and most luxurious of the four Women’s TAG Heuer Aquaracer models.  This TAG Heuer watch had a mother-of-pearl dial with diamond indexes for hour markers. Right above the 6 o’clock diamond hour maker there is a “AQUARACER – 300 meters” inscription.  Each of the hands on this TAG Heuer watch is luminescent for easier legibility that has been diamond-set and polished.

However, what makes this TAG Heuer watch stand out from the other women’s TAG Heuer Aquaracer watches is the unidirectional turning bezel.  The bezel on this TAG Heuer watch is made of 18K solid gold and is set with 35 stunning Top Wesselton diamonds.

New TAG Heuer Watches Brand Campaign

TAG Heuer is using is ending its already great year with a bang by partnering with Paris-based CLM BBDOto develop a new global marketing brand campaign.  The new TAG Heuer campaign plans to push the brand to a more upscale brand with its sporting touches. The new TAG Heuer campaign will also use its already successful Ambassadors personal stories as the highlight.  The overall vision is to project TAG Heuer as a brand of innovation, competitiveness, and personal achievement.

So who is CLM/BBDO?  BBDO Group Paris is one of the admired creative agencies with quirky and fun, yet effective advertising strategies.  The group is a part of BBDO Worldwide which has 287 offices in 79 countries with superstar regional offices around the globe.  Not only was it the number 2 agency network in 2007 but it also had estimated revenues of over 1.9 billion dollars.

TAG Heuer Docking GPS-GSM

TAG Heuer does timing products like no one else in the world.  The TAG Heuer CP 540 Docking stationcombines tech suaveness and precision to offer a great timing device.

The TAG Heuer docking stations has a  GSM / CDMA module that allows the timer to wirelessly transmit timing information.  Additionally, a lithium-ion re chargeable batter helps insure that the timing session will continue regardless of temperatures.

The TAG Heuer CP 540 also features a satellite option that will allow the device to be synchronized to the exact time of day based on GPS and ultimate precision.  Other synchronization features include the ability to synchronize multiple CP 540’s together creating a input and output connection so that time of day is precise on every device. Lastly, the timer can use the CP 540 to synchronize every device connected to it.

This docking GPS-GSM station by TAG Heuer is the best of the best, eliminating the competition.