TAG Heuer Times Race Of Champions Event

December 14th is an exciting day for TAG Heuer, the Race of Champions will be at Wembley, for the second time, and TAG Heuer will be in the middle of it all.

Since 2004 TAG Heuer has been the official timekeeper and official partner of the Race of Champions.  This year, TAG Heuer is extremely excited because one of their own brand ambassadors, Sebastian Vettel, will be in the lineup of drivers competing.   Sebastian Vettel is German’s younger winner of the F1 Grand Prix and is a TAG Heuer Brand Ambassador.

The Race of Champions Cup is a competition for the world’s best circuit and off road drivers where 2 Cups are up for grabs.  One cup is The Nations’ Cup designed for a race of 8 different nations competing in a knock out elimination competition.

Even more exciting (above) is that before the Race of Nation Cup event Lewis Hamilton in a Mercedes road car will duel it out with Chris Hoy on his bike…. all timed by TAG Heuer.

TAG Heuer Conquers Europe

Last week TAG Heuer opened a new boutique in Budapest on 2. Andrassy Street in the heart of Europe.  The TAG Heuer boutique is the first in Europe and will provide consumers with an entire collection of all TAG Heuer products including eye wear, accessories, and watches.

Honorary Chairman Mr. Jack W. Heuer was there to celebrate the opening with 50 VIP guest.  Mr. Heuer was excited to open the new TAG Heuer boutique in what he and many others call the “Paris of the East”.

Introducing The New TAG Heuer Formula 1 Watch

TAG Heuer has launched its new TAG Heuer Formula 1 watch.  The new TAG Heuer watch is made for speed.  The chronograph not only boast 1/10th of a second, but also displays hours, minutes small seconds, and a date at the 3 o’clock marker.

The new TAG Heuer Formula 1 watch has a water resistance of 200 m and can be worn by comfortably because of the large  41 mm case.  However what makes this watch unique is the design.  The case is brushed with fine steel and on the case back a checkered flag motif can be found. The unidirectional turning bezel of the TAG Heuer Formula 1 watch is made of scratch resistance titanium carbide and the dial of the TAG Heuer watch includes hand-applied indexes, luminescent hands and markers. Another place to find the scratch resistant titanium carbide is the crown.  The TAG Heuer Formula 1 crown is easily gripped and screwed in with a raised TAG Heuer logo.

The bracelet includes a rough yet pleasing design feature to the TAG Heuer Formula 1.  Although you can get the bracelet in stainless steel, the black rubber strap looks great and comes with a double safety clasp and steel pin buckle.

TAG Heuer to retail products online beats the recession

Bullish on the potential of the internet as an economical selling and distribution model besides a potent marketing one, Swiss watchmaker TAG Heuer — part of French luxury goods group Louis Vuitton Moet Hennessy (LVMH) — is planning to retail its products online.

The move also follows on the back of the worldwide slowdown and the company’s plans to go slow on establishing new Tag Heuer exclusive boutiques. “We don’t have enough boutiques across the globe to retail these exclusive products. And we don’t want to sell them through the watch and jewellery stores as they are more mass channels,” said Jean-Christophe Babin, president and CEO, TAG Heuer.

The company wants to develop high-end luxury accessories for exclusive retailing though the internet. “We are exploring the opportunity to sell not only our mobile phones but also exclusive luxury items and techno-design accessories developed especially for retailing through the internet,” said Babin.

TAG Heuer has already designed memory sticks, external hardware and other techno-accessories for men. “These accessories are made with advanced technology from the TAG Heuer stables and we are currently testing these products,” he added. The company also hopes that given the small size of these new products, the shipping charges will be less and not act as a deterrent to online selling.

Globally, TAG Heuer has already forayed into the e-commerce arena by tying up with select online retailers to sell its watches — an initiative that made it the first brand to offer an entire line of luxury watches for secure purchase online. The company plans to capitalise on internet advertising in a more focused manner. While traditional channels are still growing, internet advertising has witnessed around 40 per cent growth, according to industry estimates.

“An average person spends two hours on the internet and 10 minutes reading newspapers. Therefore, in terms of advertising, it is natural to divert some of your money to internet channels,” Babin said.

TAG Heuer recently launched its online campaign in the country wherein one can see the TAG logo displayed on select web portals. The company has also displayed an analog clock with its logo telling corporate executives to ‘tag’ with TAG Heuer time on websites such as Google, MSN Lifestyle and others.

Despite the economic slowdown, Tag Heuer registered a double-digit growth in the country, becoming the third-largest brand in the country. “Our average purchase value has gone up from Rs 45,000 to above Rs 100,000, an indication of what our growth prospects are in the country,” said Babin.

The company retails in 24 cities, through 74 outlets in the country and sold around 11,000 watches last year

TAG Heuer Speedway Glasses Designed by F1 Champion

Kimi Raikkonen, who won the Formula One World Championship last year, has designed the Speedway glasses for TAG Heuer:

“I love sunglasses, so when TAG Heuer suggested I could get involved in their Avant-Garde Eyewear collection I showed immediate interest. We soon started to develop a specific eyewear series inspired by motor racing and my passion for speed. Design is very important and I’m always looking for something different so I’m really delighted to work with TAG Heuer Eyewear and develop products that not only I would like to wear but I am sure my supporters will too.”

So what can we expect with the glasses?

  • lightweight frame made of alloy
  • large hollow temples for light feel
  • end tips made of elastomere
  • Kimi logo on right temple

And what about the lenses?

  • polarized layers to reduce glare
  • anti-reflective multi-layers
  • oleophobic coating to ward off grease, dust, or fingerprints
  • anti-scratch coating
  • unbreakable polycarbonate material

You can purchase two versions of Kimi’s new TAG Heuer Speedway Sunglasses including a Men’s pair made with a black ceramic and aluminum temples or a female pair made with a gradient blue frame and aluminum temples

Try Out TAG Heuer SLR Laptimer Watch Online

TAG Heuer launches a new website specifically for the TAG Heuer SLR Laptimer which allows you to try the TAG Heuer SLR Laptimer in three modes: Time Mode, Chrono Mode, and Best Lap Moderight from your computer.

Additionally on the site you can check out a number of movies including Introduction, The Movie, and The Race. Each one is pretty interesting to watch.

Lastly, the new website has games for TAG Heuer enthusiast Entitled Stage 1 and Stage 2. Stage 2 comes out on December 5th of this year. In Stage 1 you have to start the Chronograph when the signal says go and the car takes off. You have to stop the chronograph at 100 mph exactly to get a perfect score. You have to pass Stage 1 to be able to go to Stage 2… my best score was 82/100.. can you beat that?
So what are you waiting for… check out the site and have a little fun admiring the TAG Heuer SLR Laptimer.