Category Archives: Collections

TAG Heuer SLR for Mercedes-Benz

The new TAG Heuer SLR for Mercedes-Benz shows that their rivalry with Breitling (Breitling for Bentley) is still alive and strong. The next version of the TAG Heuer SLR for Mercedes-Benz watches will be released this winter. A limited edition of only 3,500 TAG Heuer timepieces…of course.

Tag Heuer alliance with Mercedes-Benz molded the latest TAG Heuer SLR for Mercedes-Benz design. The features of the car and the watch are too similar to be ignored.

1. Car: Painted and exposed black carbon front spoiler and palladium-grey wheels rim spoiler
Watch: Titanium-carbide black tachymeter

2. Car: red SLR lettering and red-painted brake calipers
Watch: red painted hands

The similarities go on, however, the watch by itself will be stunning to say the least! It will encompass push buttons with an incline, bi-directional turning bezel, and engraved tachymeter scale for calculating speeds.

Read More at the TAG Heuer website

Key Features of the Grand CARRERA Collection

Tag Heuer’s recent collection entitled Grand Carrera is still going strong. The collection is a tribute to the 1964 Carrera design. Here is a look at the three main key features, the rotating system, the finishing, and the case back, that keep this watch popular with consumers around the globe.

On the very front of all the watches in the collection the eye catching Rotation System (RS) is the most innovative feature. The design was based on the GT car engine which can be seen in the watch hands that bear a strong similarity to a dashboard. The RS is embellished with decorations, screws, beveling and shining facets all testament to the companies relentless aim of the avant-garde.

Once you look past the stunning RS, the finishing effects of the watch awe enthusiast from around the globe. One unique feature is the curved faceted index with double finishing located on the outer edges of the watch. This feature ties together the dashboard design theme. Right below the 12 o’clock mark is the unmistakable TAG Heuer logo framed by luminescent markers on each of the faceted polished hands. The bottom center of the watch draws the eye to another hand-applied feature, the beveled date window. This window offers information in a easy to read display. Completing the finishings is the geometrical opalin center and external spiral effect on the dial adding a contemporary look to the watch.

The caseback of the watches in this collection is no exception to the rules. Durability is the key focus here as the double sapphire crystal caseback is held together by six polished screws giving the watch water resistance up to 100 meters. Luxury wasn’t the only idea behind this stunning feature; it was also designed to provide a window to the collections soul by maximizing the visibility of the RS movement and the circular bridges.

Available in three different styles, the Calibre 17 RS Chronograph, the Calibre 8 Grand-Date GMT and the Calibre 6 RS, this collection will go down in history for its innovation, luxurious and sporty look, and durability that TAG Heuer is known for.