It seems like its a tradition for TAG Heuer to release a TAG Heuer Monaco luxury watch during Baselworld. During Baselworld 2003 the TAG Heuer Sixty Nine Concept Watch was presented with a 1/1000th of a second chronograph endorsed by Steve McQueen. It also featured the digital face of the Microtimer.
Next, for Baselworld 2004 TAG Heuer released the TAG Heuer Monaco V4. This luxury watch included four barrels mounted in a V shape similar to motor racing engines.
This year for Baselworld 2009 the Monaco celebrates is 40th year anniversary and TAG Heuer will be releasing a new collection of Monaco’s with the TAG Heuer Calibre 12 automatic movement incorporated in to the original TAG Heuer Monaco design. The Monaco Classic Chronograph will include a dark blue alligator strap, silver and blue dial, red hands, and some cool animations incorporated in the dial.
Also, the TAG Heuer Monaco 1969 Original Re-Edition will be making it’s debut for the Monaco anniversary. TAG Heuer is republishing 1,000 of the original TAG Heuer Monaco watches signed by Jack Heuer and engraved by Steve McQueen.
Happy Birthday to the TAG Heuer Monaco!
TAG Heuer has just opened an additional 3000 square meters of manufacturing space called the R&D Department at La Chaux de Fonds and plans to extend its production plant at Cornol.
That’s makes 2 new construction ventures on the project in the last two years. Last year, they finished the innovative and proclaimed “360″ degree museum.
With the new year and new TAG Heuer promotions, TAG Heuer ambassador Shahrukh Khan has been talking… a lot.
On Slumdog Millionaire:
I think it’s really nice that it will open doors for people to understand that there is a lot of visual appeal to India.
Today’s TAG Heuer news is all about TAG Heuer Ambassadors who have been out and about lately endorsing TAG Heuer watches, shaking hands, networking, and…throwing punches?
That’s exactly what Shah Rhukh Khan was doing yesterday during the launch of TAG Heuer new Carrera Calibre watch in New Delhi India.
The St Johns Old Boys Association (SJOBA) had a SJOBA TAG Heuer Treasure Hunt for their annual reunion this year. The turnout was great with 240 participants and 60 teams joining together for fun and games.
The game was unique as each team headed by a Johnian or spouse drove around the city looking for answers to clues in some amazing cars including Mercedes, Lamborghinis and a Maruti 800. The event lasted about three hours and ended with a brunch. According to chitranjan Agarwal, President of SJOBA:
To ensure overall safety, we changed the format this year so that participants would not have to race from one place to another…
Before the race started Mac Sarin, the Founder President recited a Oath of Sportsmanship and Honesty. Sahil Sood and his team actually ended up winning the hunt… Congratulations!
Last week TAG Heuer opened a new boutique in Budapest on 2. Andrassy Street in the heart of Europe. The TAG Heuer boutique is the first in Europe and will provide consumers with an entire collection of all TAG Heuer products including eye wear, accessories, and watches.
Honorary Chairman Mr. Jack W. Heuer was there to celebrate the opening with 50 VIP guest. Mr. Heuer was excited to open the new TAG Heuer boutique in what he and many others call the “Paris of the East”.
Bollywood star and TAG Heuer Ambassador Priyanka Chopra launched the TAG Heuer Grand Carrera in Chennai with other big names such as General Manager of LVMH Watch & Jewelry India Private Limited Mr. Manishi Sanwal, Managing Director of the Helvetica Mr. Ashok Doshi, and Marketing Director of LVMH Watch & Jewelry India Private Limited.
Seems like every time you pick your head up a TAG Heuer watch has won something else. 2008 was a great year for the watchmakers, especially now, before the year ended, TAG Heuer won the 2008 Grand Prix de l’Horlogerie de Genève for the Grand CARRERA Calibre 36RS Caliper Chronograph.