Category Archives: Events

New TAG Heuer Luxury Watch Videos

TAG Heuer has been busy lately, especially with Baselworld 2009. Here are some video updates directly from the brand:

Jean-Christophe Babin Presents 40 years of Monaco

With the Monaco reaching 40 years old, TAG Heuer CEO Jean-Christophe Babin celebrates the TAG Heuer luxury watch at Baselworld 2009 in his signature TAG Heuer eyeglasses.

Lewis Hamilton and JC Babin at Baselworld 2009

TAG Heuer CEO, Jean Christophe Babin, and Lewis Hamilton talk about and introduce his cinematic virtual race with Steve McQueen.

TAG Heuer Monaco Twenty Four Concept Chronograph

Review of the amazing new Monaco 24 concept watch which will have shock protected components, oversized case, suspended steel tube housing see through dial face and caseback.

TAG Heuer presents 2 Monaco luxury watches for Baselworld 2009

It seems like its a tradition for TAG Heuer to release a TAG Heuer Monaco luxury watch during Baselworld. During Baselworld 2003 the TAG Heuer Sixty Nine Concept Watch was presented with a 1/1000th of a second chronograph endorsed by Steve McQueen. It also featured the digital face of the Microtimer.

Next, for Baselworld 2004 TAG Heuer released the TAG Heuer Monaco V4.  This luxury watch included four barrels mounted in a V shape similar to motor racing engines.

This year for Baselworld 2009 the Monaco celebrates is 40th year anniversary and TAG Heuer will be releasing a new collection of Monaco’s with the TAG Heuer Calibre 12 automatic movement incorporated in to the original TAG Heuer Monaco design.  The Monaco Classic Chronograph will include a dark blue alligator strap, silver and blue dial, red hands, and some cool animations incorporated in the dial.

Also, the TAG Heuer Monaco 1969 Original Re-Edition will be making it’s debut for the Monaco anniversary.  TAG Heuer is republishing 1,000 of the original TAG Heuer Monaco watches signed by Jack Heuer and engraved  by Steve McQueen.

Happy Birthday to the TAG Heuer Monaco!

India SJOBA TAG Heuer Treasure Hunt

The St Johns Old Boys Association (SJOBA) had a SJOBA TAG Heuer Treasure Hunt for their annual reunion this year.  The turnout was great with 240 participants and 60 teams joining together for fun and games.

The game was unique as each team headed by a Johnian or spouse drove around the city looking for answers to clues in some amazing cars including Mercedes, Lamborghinis and a Maruti 800.  The event lasted about three hours and ended with a brunch.  According to chitranjan Agarwal, President of SJOBA:

To ensure overall safety, we changed the format this year so that participants would not have to race from one place to another…

Before the race started Mac Sarin, the Founder President recited a Oath of Sportsmanship and Honesty.  Sahil Sood and his team actually ended up winning the hunt… Congratulations!

TAG Heuer Conquers Europe

Last week TAG Heuer opened a new boutique in Budapest on 2. Andrassy Street in the heart of Europe.  The TAG Heuer boutique is the first in Europe and will provide consumers with an entire collection of all TAG Heuer products including eye wear, accessories, and watches.

Honorary Chairman Mr. Jack W. Heuer was there to celebrate the opening with 50 VIP guest.  Mr. Heuer was excited to open the new TAG Heuer boutique in what he and many others call the “Paris of the East”.