It seems like its a tradition for TAG Heuer to release a TAG Heuer Monaco luxury watch during Baselworld. During Baselworld 2003 the TAG Heuer Sixty Nine Concept Watch was presented with a 1/1000th of a second chronograph endorsed by Steve McQueen. It also featured the digital face of the Microtimer.
Next, for Baselworld 2004 TAG Heuer released the TAG Heuer Monaco V4. This luxury watch included four barrels mounted in a V shape similar to motor racing engines.
This year for Baselworld 2009 the Monaco celebrates is 40th year anniversary and TAG Heuer will be releasing a new collection of Monaco’s with the TAG Heuer Calibre 12 automatic movement incorporated in to the original TAG Heuer Monaco design. The Monaco Classic Chronograph will include a dark blue alligator strap, silver and blue dial, red hands, and some cool animations incorporated in the dial.
Also, the TAG Heuer Monaco 1969 Original Re-Edition will be making it’s debut for the Monaco anniversary. TAG Heuer is republishing 1,000 of the original TAG Heuer Monaco watches signed by Jack Heuer and engraved by Steve McQueen.
Happy Birthday to the TAG Heuer Monaco!
TAG Heuer was founding in 1860 by Edouard Heuer. In 1869 he patented a crown winding mechanism for pocket watches and won a silver medal for the advancement during the Universal Exhibition in Paris
Next, TAG Heuer began to develop its passion for speed. In 1911 Heuer patented the coveted dashboard chronograph for aircrafts and cars.
The new TAG Heuer Catalog is out and ready to stun admirers with some amazing images, watches, and of course, TAG Heuer charm.
Here is a breakdown of the catalog (All images from TAG Heuer.com). Once you open the catalog you will see Jean-Christophe Babin introducing 150 years of TAG Heuer watchmaking.
Next the award winning TAG Heuer Grand Carrera Calibre 36 RS Caliper is displayed followed by a stunning image of Maria Sharapova and the TAG Heuer Grand Carrera Calibres 6 and 8 RS Diamond Bezel.
Further into the catalog the TAG Heuer Monaco Calibre 6 is beautifully displayed.
Following the Monaco is the TAG Heuer Link and Aquaracer. Next, Priyanka Chopra is posed with the Fashionable TAG Heuer Formula 1 Diamonds.
Following Priyanka is the TAG Heuer Grand Carrera Calibre 17 RS2 Chronograph, modeled after the GT sports car. Keeping with the Carrera theme Champion Lewis Hamilton is featured with the TAG heuer Carrera Calibre 1.
Taking a look back in time, the year was 1977 and The Ford Split Lap had just came to life designed by Ford Rallye Sport and manufactured by TAG Heuer, well just Heuer back then.
Ford Motorsports had a vision back in 1977 they wanted to bake the mother of all watches.