Category Archives: Tag Heuer News

TAG Heuer Watch Limited Edition Grand Carrera Almost Here

Only 150 pieces of the beautiful limited edition Grand Carrera TAG Heuer watch will be produced for the 2008 Formula 1 Singtel Singapore Grand Prix night race. According to TAG Heuer the Grand Carrera Calibre 8 RS Grande-Date GMT (Singapore Limited Edition) will make it’s debut with “Snakes and Devils“, a book by Eli Solomon, motorist enthusiast. The book “Snakes and Devils” pays homage to the history of the Singapore Grand Prix.

The TAG Heuer limited edition Grand Carrera watch will be available in a limited edition of an all-black bezel, dial and indexes to reflect the spirit of the night race. The TAG Heuer watch has a Calibre RS automatic movement, screw and polished beveling, COSC-certification, curved facetted horns, curved sapphire scratch resistant crystal, double antireflective treatment, double sapphire crystal case back, hand applied dial and TAG Heuer logo, oversized screw in crown, sturdy clasp with pushbuttons, and water resistance up to 100 meters.

For an in person look at this TAG Heuer limited edition watch; you can see it at the Racing Legends of Our Time exhibition. The event will be held until September 29th, but hurry, half of the TAG Heuer watches are already sold.

New TAG Heuer 360 Museum

TAG Heuer just introduced the first avant-garde 360 degree watch making museum which covers 150 years of heritage. So what makes TAG Heuer so different from the competition? Jean Christophe Babin, TAG Heuer President and CEO, recently posted on the TAG Heuer webiste and answer to that question by stating:

TAG Heuer carries within it the visionary genes of its founders Edouard Heuer and his sons Jules-Edouard and Charles-Auguste: entrepreneurship, innovation, an obsession with ultimate precision, and a deep love of prestigious sports. From the oscillating pinion to the Mikrograph, the world’s first mechanical stopwatch accurate to 1/100th of a second, the foundations on which TAG Heuer has built its strength today were in place very early on. Ever since then – and without a doubt this is one of the brand’s great assets – men such as Charles-Edouard, Hubert and Jack Heuer, and more recently the contemporary management teams, have had the wisdom to build the brand’s strength around these central characteristics, to keep the focus of their efforts, on both product development and communication, within the framework established by our founding fathers. Our DNA is unique; it was created in the late 19th century and continues to drive a substantial proportion of our development in the early 21st century: The Calibre 360 launched in 2006 perpetuates the obsession with precision that resulted in the Mikrograph in 1916; while the TAG Heuer Formula 1 embodies the ultimate blend of prestige and performance, sport and glamour as the Olympic Games and greyhound races did in the 1920s.

The TAG Heuer 360 museum is full of innovation, design and technology. The museum has been designed to house a 360 degree conic movie screen, the first in the world. The entire museum is managed by 12 computers which processes an amazing 1 million images per hour. The TAG Heuer 360 Museum is located in TAG Heuer headquarters in La Chaux-de-Fonds, Switzerland. The location is economically efficient. For example, the museum is and energy saving machine that allows external and natural light to spread throughout the building by entering through the roof by elevator tubes and office windows.

One of the most amazing features is the crystal glass as a circular video screen that is floating overhead and beveled to provide a view to visitors below. The speakers are only audible to those directly below. The timeline is another amazing feature. A 50 meter long band of brushed aluminum with glass ribbon is eye level on all walls. Behind the glass ribbon is 8 video screens and 51 back-lit images with text.

For more details take the virtual tour… it’s almost like you are actually there.

Indy 500 Female Driver Wears TAG Heuer New Formula 1 Watch

Sarah Fisher, the youngest driver in history to participate in the Indy 500 at the age of 17 and a TAG Heuer ambassador, will wear the TAG Heuer Formula 1 Grande Date Chronograph Indy 500 Special Edition watch. The TAG Heuer chronograph is accurate within 1/10th of a second. This TAG Heuer has the polished bezel with a genuine red “INDY 500″ sports a tachymeter scale. The TAG Heuer Formula 1 Grand Date Chronograph Indy 500 watch also has a pearled dial in a “Black Gold” or silver plate.

However the best thing about this watch is the new upgrades which include a large 44mm case, oversized dashboard counter at 6 o’clock, double gradation semi-circular counter at 9 o’clock, and a large date display at 12 o’clock. But don’t’ worry, the classic features of a TAG Heuer Formula 1 watch is still there including the “Easy Grip” screw-in crown; titanium carbide coated unidirectional turning bezel, 200 meters of water resistance, luminescent markers, anti-scratch sapphire crystal, rubber or steel bracelet, double safety clasp, and extension system. Also included is the steel titanium carbine-coated bumper which protects the crown and pushbuttons.

TAG Heuer Watch – Grand CARRERA Calibre 36 RS Caliper

TAG Heuer launched new upgrades to a lot of its watches including Formula 1, SLR and Grand CARRERA GT. As a matter fact, TAG Heuer has had a wonderful year this year with the launch of a sold out TAG Heuer Meridist, and a the fabulous new Concept Chronograph the Grand CARRERA Calibre 36 RS Caliper… the same one the company put in the dashboard of Ken Okuyama-designed and TAG Heuer-inspired eco-responsible GT Concept Car displayed at Baselworld 2008.

Ken Okuyama

The Grand CARRERA Calibre 36 Caliper by TAG HEUER is the world’s automatic chronograph with 1/10th of a second Caliper Rotating Scales. The TAG Heuer watch is constructed with lightweight materials, beautiful craftsmanship, and attention to detail. The TAG Heuer Grand CARRERA Calibre 36 Caliper is visible through a double sapphire crystal scratch resistance surface and is COSC-certified at 36,000 vibrations per hour. Tag Heuer’s Grand CARRERA Calibre 36 Caliper is black titanium, has a Calibre 36 RS movement with power reserve and two “Black Gold” Rotation Systems. The TAG Heuer watch also features a new Titanium carbide-coated and rubber bracelet complete with a folding buckle.

TAG Heuer’s Grand CARRERA Calibre 36 RS Caliper Concept Chronograph was featured on the dashboard of the limited edition Ken Okuyaa-designed K.O 7 sports car. The K.O 7 GT sports car uses advanced light weight materials such as aluminum, titanium, and carbon balancing horsepower and weight. Only 99 vehicles are available.

TAG Heuer SLR for Mercedes-Benz

The new TAG Heuer SLR for Mercedes-Benz shows that their rivalry with Breitling (Breitling for Bentley) is still alive and strong. The next version of the TAG Heuer SLR for Mercedes-Benz watches will be released this winter. A limited edition of only 3,500 TAG Heuer timepieces…of course.

Tag Heuer alliance with Mercedes-Benz molded the latest TAG Heuer SLR for Mercedes-Benz design. The features of the car and the watch are too similar to be ignored.

1. Car: Painted and exposed black carbon front spoiler and palladium-grey wheels rim spoiler
Watch: Titanium-carbide black tachymeter

2. Car: red SLR lettering and red-painted brake calipers
Watch: red painted hands

The similarities go on, however, the watch by itself will be stunning to say the least! It will encompass push buttons with an incline, bi-directional turning bezel, and engraved tachymeter scale for calculating speeds.

Read More at the TAG Heuer website

Tag Heuer Meridiist Mobile Phone Sold Out

Last week I introduced everyone to the inside features of TAG Heuer’s Meridiist Mobile Phone which was yet to be released to the public. However, TAG Heuer’s pilot launch of the Meridiist was not only successful, but it sold out. As a matter of fact, with a day Selfridges London’s entire stock had sold out.

Ian Broad, a sales manager or the UK was just as excited about the wonderful product release. “It was incredible, during peak times there were literally queues of customers waiting to see the TAG Heuer MERIDIIST. The corner where the tower display was situated was so full of people the corridor was completely blocked.” Another quote by Steve Amstutuz, General Manager of TAG Heuer Communication Instruments relayed the enthusiasm by noting, “This gives us a real indication of the success that can be expected from this extraordinary new TAG Heuer product. It is also a great testament to the strength of the TAG Heuer brand. With such a successful jump start, the full MERIDIIST line will be progressively launched in 15 additional markets by year end 2008″

As an interesting side not, Selfridges & Co obviously was not expecting the large response to the TAG Heuer Meridiist. The floor manager, obviously flabbergasted, noted that they were TAG Heuer Meridiist were officially back-ordered, and probably for a long time.

If you want a TAG Heuer Meridiist you’ll have to go to one of TAG Heuer’s exclusive boutiques… you can also pre-reserve a TAG Heuer Meridiist online.

TAG Heuer Night Vision Glasses

I don’t know about you, but driving at night is getting harder and harder. The bright new lights, reflective signs, straight dizzying roads, and squinting eyes…it’s enough to make you not drive after sunset at all. Tag Heuer new night driving glasses, originally for the Peugeot race team’s Le Mans 24 hour racing participants, is now a mainstream product. This innovative product not only reduces accidents but are made out of titanium and over-moulded with anti-slip elastomer. They are flexible so your can feel comfortable around your temples and are designed to be worn under a helmet… just in case you were wondering.

The thing I love about the glasses is that they come in Wide and Panorama and the lenses, pale yellow, offer clear vision with a high light transmission rate (contrasting dark blue and green without changing color). Add in some shatter resistance, UV-A protection, UV-B protection, anti reflective treatment (for glares) and you’ve go a pair of glasses worth buying.

As a recap, not only are they ophthalmic Night Vision glasses but they are made to correct dark-induced myopia, reduce glare, contrast dark blue surroundings without changing colour perception and safety after dark. A great investment for your eyes, for $400 dollars you’ll never have crow’s feet from squinting in the dark.

TAG Heuer Racing Awards

The Tag Heuer Racing Awards are heating up! Tag Heuer’s need for speed is unchallengeable, the brand is constantly speeding into first place with record breaking speeds with calls to fame like the first pocket watches with crown winding mechanism, the first dashboard chronograph for engin-powered vehicles, and the first stopwatch to receive 1/10th of a second accurarcy (keep in mind back then the compettion was only reaching 1/5th of a second).

As a result TAG Heuer Racing Awards were launched to determine the best racing driver in the world. Jean Christophe Babin recently had this to say about the races. “Using our heritage and DNA in motor racing, we thought it was appropriate to try to identify the best driver of the world…our ideas is not to revise each championship or race results but to offer the fans the opportunity to discover new categories, to celebrate amazing performance and to promote drivers. I’m sure there will be some surprises”.

And off the races go…every Monday to be exact, a panel of 8 international motor racing experts analyze race results. So how do the calculations work? Points are only awarded to the best including the 1st five finishers, fastest lap or winner of most legs in a Rally event.

The judges include:

Michèle Mouton (1982 World Rally vice-champion, President of the Jury for the TAG Heuer Racing Awards)
Alain Prost ( Four-times Formula One World Champion)
Fredrik Johnsson (CEO of IMP and Promoter of The Race of Champions)
Lord March ( Founder and Promoter of the Goodwood Festival of Speed and Revival meeting)
David Richards ( Chairman and Chief Executive of Prodrive Group and Chairman of Aston Martin Racing)
Antonio Mandiola (President of Fangio Foundation and director of Fangio Museum)
Jacques Dechenaux (ex TSR journalist and writer)
James Allen (ITV F1 commentator and motor sport correspondent for The Financial Times)

As of August 18, 2008 the top finalist is Kyle Busch from Las Vegas with a racing award index of 134.88. Kyle is the younger brother of NASCAR driver Kurt Busch and at the of 16 competed in the NASCAR Craftsman Truck Series for Roush Racing as a replacement. As a result he eard 2 top-10 finishes in six starts. Today Kyle is the first NASCAR Nextel Cup driver to win in NASCAR’s Car of Tommorow.

Visit for more info and to follow the race.

Inside the TAG Heuer Meridiist

The Tag Heuer Meridiist, yet to be released to the public, was developed by designer Christoph Behling strictly by Tag Heuer guidelines. Designed like a stopwatch, the sleek and innovative phone took years to develop the crucial elements like the second screen and the perfect shape. According to Christoph Behling this challenging project was seen as impossible. The completion of the Meridiist will make history because no one has done a luxury phone to that degree with that level of innovation. The project was grueling as designers combined complicated mechanisms, aesthetics, and digital attributes while turning watch making into a phone. The TAG Heuer Meridiist was put through grueling test to make sure it was indestructible investment for customers. The project launched 5 years ago and was tested for quality and water resistance using components sourced from the best mobile and watch making supplies in the world. The challenge can be seen in the 20 buttons included on the Meridiist which is 10 times more complex than normal chronographs’ 2 buttons.

The first communication instrument by TAG Heuer, the Meridiist, is Swiss engineered and hand assembled from 430 components and constructed from corrosion resistant steel. The design stands out with a front independent time unit, 28 day power reserve, and 7 hours of talk time. The Meridiist stayed true to TAG Heuer strong connections to sports by providing a subtle blend of function, performance, ergonomics, design, and execution. To ensure the best reception, TAG Heuer optimized 5 different prototypes in over 200 engineering hours to showcase the sensitivity of the phone’s antenna. The unique top screen addresses time and incoming call while a side switch has multiple functions including rejecting calls and reversing time…to 1/100th of a second. The camera shutter mechanically slides triggering an automatic preview mode. However, throughout the amazing engineering feats, consumers were kept in mind when designing the phone. An all in one USB plug is used for recharging, connecting to a computer or exchanging data.

This beautiful phone is a display of lines ranging from straight, curved and angled representing fluidity and strength. In contrast, the 60.5 carats of sapphire crystal glass provide the Meridiist with the well known TAG Heuer elegance. This perfect traveling companion will change the way TAG Heuer loyalist communicate forever. The beauty and elegance of this phone can be seen below.

From the Fairway to the Speedway: TAG Heuer Adds New Zealand Driver Steve Williams to its Stable of Racers

SPRINGFIELD, N.J., July 9 /PRNewswire/ — Reinforcing its position as a true luxury sports watch brand, TAG Heuer today announced it will sponsor New Zealand race car driver and Tiger Woods’ super-star caddy, Steve Williams. An emblem of sports and glamour, the TAG Heuer shield will now adorn the body of Williams’ Mustang Saloon’s.