TAG Heuer is using is ending its already great year with a bang by partnering with Paris-based CLM BBDOto develop a new global marketing brand campaign. The new TAG Heuer campaign plans to push the brand to a more upscale brand with its sporting touches. The new TAG Heuer campaign will also use its already successful Ambassadors personal stories as the highlight. The overall vision is to project TAG Heuer as a brand of innovation, competitiveness, and personal achievement.
So who is CLM/BBDO? BBDO Group Paris is one of the admired creative agencies with quirky and fun, yet effective advertising strategies. The group is a part of BBDO Worldwide which has 287 offices in 79 countries with superstar regional offices around the globe. Not only was it the number 2 agency network in 2007 but it also had estimated revenues of over 1.9 billion dollars.